It didn't take much for me to choose Victoriana. I looked at the dusky purple colour and knew it was something special.
This muted mauve is very different to other shades. It's like a mixture of purples and berries with a lovely dose of grey. I know that doesn't sound that appealing, but trust me, it is. It just means that unlike so many other berries, Victoriana is very wearable for day to day and the cool shades of this lipstick will suit a fair to medium skin tones.
Victoriana's finish is a gentle matte. It's not quite what you'd expect from a typical, shine-free matte, but it has enough resistance that the colour stays put. Plus with the affordable price point and the lovely packaging, any foibles this lipstick may contain are quickly forgiven.
H&M have done well here.
Colour Intensity: medium to high
Finish: sort of matte
Overall Rating: 3/5
You'll like this if: you're looking for a wearable purple
Perfect for: wearing with simple make-up / on cool skin tones
Avoid: if purples and plums make you sallow