Shade 101 is a cool, light pink. The texture is so light and airy that you feel like you're wearing a moisturising veil, but my gosh, does it have lasting power!
Maybe it's because the texture isn't thick, but I always feel like I have a voluptuous pout whenever I wear one of these lipsticks. The recognisable Rimmel scent is also a winner for me.
Colour Intensity: medium
Finish: non glossy, light feel
Overall Rating: 5/5
You'll like this if: you want to channel Kate Moss, but without her budget.